Q1 KPI Ownership Table
Internal · UMX Studio team access only
Incorrect password
Confidential
One owner, one number, one quarter. Every metric below belongs to a named person who owns the result — not the task.
| Area / Owner | KPI | Baseline | Q1 Target | Source | Cadence |
|---|---|---|---|---|---|
| A · Games — Growth & Revenue | |||||
KOS KOS Game Manager · Saleh Omar |
D1 Retention Day-1 retention of new installs |
27% | 32% | PlayFab | Weekly · MS: 28.5 → 30.5 → 32 |
CSD CSD Game Manager · Murad |
ARPPU Avg revenue per paying user |
$10 | $12 | PlayFab | Weekly · MS: 10.7 → 11.4 → 12 |
DRX Drift X Game Manager · Ammar + Ahmed |
Daily Avg Revenue 7-day rolling · target set on GM model |
TBD | $300 | PlayFab | Weekly · baseline in charter 72h |
| B · Acquisition & LiveOps | |||||
MKT Marketing & Content Dept Head · Farah + Nouf |
CPI ↓15% & ROAS positive M1: build trusted baseline in Adjust |
TBD | −15% CPIROAS D30 ≥ 100%* | Adjust | Weekly · M1 baseline → M3 target |
LVO LiveOps Dept Head · Saleh + Mennatallah |
LiveOps Revenue Share + Offer Conversion Rate (target in charter) |
TBD | 20%of total revenue | PlayFab | Weekly · conv. baseline in charter |
| C · Quality & Support | |||||
QA Quality Assurance Dept Head · Razan |
Crash & ANR Stability Hold thresholds across both stores |
— | Play crash <1.09%ANR <0.47% · iOS crash <1.00% | Play Console · App Store | Monthly · alert if breached |
SUP Support Dept Head · Heba |
Response & Resolution SLA Met on ≥95% of tickets |
— | ≤24h / ≤48hfirst response / resolution | help.umxstudio | Monthly · compliance % |
| D · Art — Vehicles · Props & Environment · Animation | |||||
ART Art Departments Dept Heads · owners TBD |
Sprint Delivery & Quality Delivery rate & GM rejection rate |
— | 100% deliveryrejection ≤ 10% | Jira | Per sprint · review log |